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Village live Fun & entertainment
Aug 01, 2022
In Elder Care Forum
Why does Meituan need a threshold for evaluation, but Dianping does not need a threshold? @Nohara Shinnosuke Meituan sets a threshold for users to write reviews, that is, users can only write after completing the service, but users like Dianping do not need such a threshold. Why? @CL Design Institute Remember a time when a small partner discussed the harvest of the chat. Problem background: User evaluations can help other users make decisions: Taobao, Meituan, and Koubei’s rules require users to complete transactions/consumption before they can evaluate, while rules are that only registered users can write reviews. Ask: What are the advantages and disadvantages of the two rules? Does Dianping need to change the rules? Let’s talk about the conclusion first: both methods have their own advantages and disadvantages, but there is no need to modify the rules for public commenting. At present, this commenting method is more suitable. Only after transaction/consumption b2b data can be evaluated: Advantages: It is the user's real post-consumption evaluation, regardless of whether it is positive or negative, the evaluation has high credibility and high reference value, and can help others in their consumption decisions. Disadvantages: There is no evaluation for untraded products, and there will be a cold start problem; non-e-commerce scenarios such as scenic spots or landmarks cannot be evaluated if there are no consumption items. Registered users can rate: Advantages: The threshold for comments is low. Even if the merchant has not opened online transactions, they can still comment, which provides convenient conditions for the precipitation of high-quality UGC content and consolidates the product positioning. Disadvantages: merchants have a low threshold for positive reviews and advertising; there may be malicious negative reviews from competitors, which requires the support of a high-quality risk control system.
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