Apr 19, 2022
In Elder Care Forum
Peter van den Engel and the author of Telemarketing Lists the book reach their Eureka on an ordinary Monday afternoon: what if we go back to the childhood of famous athletes? In the first spot with the credits 'Who didn't grow up with it', the young version is played by Evert van Bentham. Endearment but also deprivation are keywords. This is Telemarketing Lists followed by Joon Zoetemelk, Pieter van den Hoogenband and much later football player Like Martens within this concept. 2. Rollo: think carefully about what you do with your target group In addition to a delicious candy, the name Rollo also has a stunner of a spot. We see a boy in the zoo who Telemarketing Lists bullies an elephant by not giving him a Rollo. Years later, the animal takes a hilarious revenge. It is timeless and, above all, universally fun. Think about it: can you think of another Telemarketing Lists catchy candy bar commercial? Marcel French, JP Nieuwerkerk and Deidrick Koala of the agency Emirati Purism Lintas came up with it and won the main prize at the 1996 Cannes Telemarketing Lists advertising film festival with it. Many people can remember the slogan 'Consider what you do with your last Rollo'. Young and old. And that is precisely the reason why target groups are overvalued, writes Toorenaar. Yes, target groups have certain characteristics. Millennials, for example, are insecure and value good social contacts. But this is Telemarketing Lists also apparent from studies on the elderly. Most of the commercials in the book are 'movies for all ages'. No one is too old or too young for the Telemarketing Lists Rollo Elephant. 3. Bob you or Bob me? Bob you or Bob me? We like to joke about Belgians, but the original idea came in 2000 from our southern neighbors. Laurent Deconinck, a 25-year-old novice Flemish advertiser at the time, found the assignment 'extremely difficult'. How do you start a Telemarketing Lists positive campaign without giving Belgians the feeling that their 'pint' is being taken away? His friends tell him about the agreed 'turn roll' (one who takes turns not drinking). That sympathetic good guy puts Deconinck on a pedestal. Bob is received with enthusiasm and has been in the Telemarketing Lists Grote Van Dale since the campaign.